People have died taking selfies at cliffs, waterfalls and natural pools. We need to try a different approach to reducing the risk.
Selfies have been called everything from an to and a sign of a .
They can .
When people go to extreme lengths to take an image to share on social media 鈥 perhaps in remote or picturesque locations 鈥 they can risk their lives.
So we need to move beyond describing selfies as a social phenomenon, fuelled by the rise of smartphones and social media.
We need to treat dangerous selfies as the public health hazard they really are.
Certain picturesque locations have been linked to selfie deaths. This includes in California. In Australia, we鈥檝e seen people die at places including , and .
These are not isolated incidents.
found 379 people worldwide were killed due to selfies between 2008 and 2021, with even more injured. Incidents are more likely in young adults, .
Many are (particularly in Australia and the United States). In Australia and the US, selfie takers tend to be injured or killed while solo, and commonly in locations very difficult for emergency services to access. In countries such as India and Pakistan, selfie takers are more likely to die, tragically, as a group, especially near bodies of water, such as lakes.
Researchers have called for the introduction of 鈥溾 around hotspots, such as tall buildings. and authorities have introduced these. Russia has launched a 鈥溾 guide.
But it鈥檚 not clear how effective these strategies have been. If anything, selfie incidents seem to be
The media often portrays people involved in selfie incidents as or .
This seems to confirm showing media reports often blame the victim. Reports almost never provide safety information.
But taking selfies is a normal part of everyday life for millions of people. We need to stop judging people who are taking risky selfies, and instead see risky selfies as a public health issue.
People have died taking selfies at Figure Eight Pools, Royal National Park, NSW.
We鈥檝e had similar problems with other activities we now see as public health hazards. These include , riding a , smoking cigarettes or excessive alcohol consumption. These are all examples people once considered 鈥渘ormal鈥, which we now see as risky. Taking dangerous selfies needs to be added to that .
By thinking of these selfies as a public health issue, we move away from victim blaming and instead need to effectively communicate risk to selfie-takers.
One example relates to the popular selfie hotspot, Figure Eight Pools in the Royal National Park, New South Wales, where people can be overwhelmed by big, 鈥溾 waves. Authorities have produced a that takes into account ocean and weather conditions. People can go online to see if the risk of going to the pools is 鈥渧ery low鈥 to 鈥渆xtreme鈥.
If we think of these risky selfies as a public health issue we also move towards education and prevention.
Signs at selfie hotspots are one thing. But we know signs are often ignored, or simply not seen.
So we need to better communicate safety messages to selfie takers when and how they will actually take notice.
Our research with Instagram aims to do this by communicating directly to selfie takers through the Instagram app. The aim is to tailor safety messaging to Instagram users by geolocating them with known risky selfie spots 鈥 sending users a safety alert in real time.
With the right communication strategy, we know we can reduce the number of these entirely avoidable tragedies.
1. Think about weather and water conditions
Weather and coastal conditions can change rapidly. Just because the weather and waves don鈥檛 appear dangerous when you start your selfie journey, they might be when you get there. , avoid bad weather, and keep a close eye on tidal and wave conditions.
2. Don鈥檛 walk past safety signs and physical barriers
Warning signs are there to provide life-saving information. Pay attention to signs and heed their advice. Don鈥檛 jump or go around any physical barriers blocking access. They are likely there for a good reason.
3. Stay on the designated path
Staying on paths and trails is safest and also does fragile ecosystems a big favour.
4. Don鈥檛 get too close to the edge. Be aware of crumbling edges
Don鈥檛 trust cliff edges and be aware of unstable ground. Cliff edges are naturally eroding and your extra weight doesn鈥檛 help. from cliff edges crumbling away while standing on them.
5. No amount of 鈥榣ikes鈥 is worth your life
Consider your motivations for taking selfies and using social media. Studies show spending time in nature is . But the world looks better when not viewed through a screen.
, PhD Candidate, UNSW Beach Safety Research Group, School of Population Health, ; , NHMRC Research Fellow, School of Population Health & co-founder UNSW Beach Safety Research Group, , and , Professor, UNSW Beach Safety Research Group, School of Biological, Earth & Environmental Sciences,
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