91³ÉÈ˰涶Òô

About this webinar:

Zero-alcohol drinks contain <0.5% alcohol by volume but resemble alcohol in appearance and taste, and often share brands with full-strength alcohol brands. These drinks have become widely available and advertised in places freely accessible by children, such as supermarkets, where alcohol sales have traditionally been restricted in Australia to prevent harms. Dr Ashlea Bartram will present findings from two studies that investigated the extent to which exposure to zero-alcohol drinks and advertisements affects adolescents’ perceptions of full-strength alcohol products, providing evidence that zero-alcohol drinks can serve as surrogate marketing for alcohol.

Ìý

About the speakers:

Dr Ashlea Bartram is a Senior Research Fellow at the National Centre for Education and Training on Addiction (NCETA), Flinders University. She has ten years' experience in research and evaluation related to alcohol, tobacco, and other drugs, with work that spans the spectrum from prevention and policy through to treatment and workforce development. She leads NCETA’s current program of work relating to zero-alcohol beverages.