Dr Rahul Govind

Research Interests:

Dr. Govind's research utilizes spatial dependence in empirical data to study two types of marketing problems. My first research stream focuses on studying the geographical similarity between consumers in devising solutions for services marketing. In addition to utilizing existing spatial modeling methods, my research has aimed to create tools for spatial marketing. My second research stream utilizes geographical similarity between consumers to analyze health problems focused on consumption. The aim of this stream is to devise spatially variant health marketing strategies for public policy officials to combat the problems that can arise�� out of negative consumption.

Honours and Grants:

2010: Plagiarism and Academic Honesty: A Learning Unit, PRIMO - The Internet Information Project
2004 - 2010: Summer Research Grant, University of Mississippi, School of Business
2006: University Faculty Research Fellow, University of Mississippi
2002: Dean's Research Award from the Ford Motor Company, University of Pittsburgh, Katz Graduate School of Business
1997: AirTel Telecom Research Grant, Indian Institute of Management, Bangalore

��

E-mail

r.govind@unsw.edu.au

Book Chapters | 2017

Garg N; Govind R, 2017, 'The Flipped Side of the Coin?: An Examination of Socio-economic and Cultural Antecedents of Obesity in India', in Maheswaran D; Puliyel T (ed.), Understanding Indian Consumers, edn. 1, Oxford University Press, India
Journal articles | 2024

Govind R; Garg N; Carter L, 2024, 'Selling Hope versus Hate: The Impact of Partisan Social Media Messaging on Social Distancing During the COVID-19 Pandemic', European Journal of Marketing, 58, pp. 632 - 658,

Journal articles | 2024

Govind R, 2024, 'The Haunting Image of the Frozen Jew (in Christian Self-Understanding), the Self-Determining Universality of Human Reason, and Anticipating the Secular-Nation-State: From Hobbes to Kant and Beyond', Cultural Critique, 122, pp. 162 - 197,

Journal articles | 2023

Govind R, 2023, 'Anticipating the Threat of Democratic Majoritarianism: Ambedkar on Constitutional Design and Ideology Critique, 1941-1948', STUDIES IN INDIAN POLITICS, 11, pp. 66 - 84,

Journal articles | 2023

Govind R, 2023, 'Book review: Ravi K. Mishra and N. Shukla (Eds.), Selected Works of C. Rajagopalachari, Vol. VI, 1936-39', Sociological Bulletin, 72, pp. 114 - 116,

Journal articles | 2022

Siaw CA; Lie DS; Govind R, 2022, 'Putting your mouth where your money goes! “Where” and “how” to communicate to maximize the impact of corporate social programs', European Journal of Marketing, 56, pp. 3381 - 3417,

Journal articles | 2022

Sun W; Xu X; Govind R, 2022, 'Firm Governance and Functional Strengths: The Impact of Board Diversity on Firm Marketing Capability', British Journal of Management, 33, pp. 1950 - 1968,

Journal articles | 2021

Garg N; Govind R; Nagpal A, 2021, 'Message Framing Effects on Food Consumption: A Social Marketing Perspective', Australian Journal of Management, 46, pp. 690 - 716,

Journal articles | 2021

Govind R, 2021, 'Criminalizing Unto Death as Act of Judgment, Act of War: The Suicidal Rationality of the Death Penalty', LAW CULTURE AND THE HUMANITIES,

Journal articles | 2021

Kunniyoor KR; Govind R; Venkateswaran KS; Ghosh P, 2021, 'Liquid hydrogen pipeline chill-down: Mathematical modelling and investigation', CRYOGENICS, 118,

Journal articles | 2021

Ramachandran P; Bhosale A; Puri K; Negi P; Muta A; Dinesh A; Menon D; Govind R; Sanka S; Sebastian AS; Sen A; Kaushik R; Kumar A; Kurapati V; Patil M; Tavker D; Pandey P; Kaushik C; Dutt A; Agarwal A, 2021, 'PySPH: A Python-based Framework for Smoothed Particle Hydrodynamics', ACM TRANSACTIONS ON MATHEMATICAL SOFTWARE, 47,

Journal articles | 2021

Sun W; Govind R, 2021, 'A New Understanding of Marketing and “Doing Good”: Marketing’s Power in the TMT and Corporate Social Responsibility', Journal of Business Ethics,

Journal articles | 2020

Govind R; Garg N; Mittal V, 2020, 'Weather, Affect, and Preference for Hedonic Products: The Moderating Role of Gender', Journal of Marketing Research, 57, pp. 717 - 738,

Journal articles | 2020

Govind R, 2020, 'THE END OF THE WEST AND OTHER CAUTIONARY TALES', CULTURAL CRITIQUE, 107, pp. 151 - 165,

Journal articles | 2020

Govind R, 2020, 'Untitled', JOURNAL OF THE ECONOMIC AND SOCIAL HISTORY OF THE ORIENT, 63, pp. 235 - 241,

Journal articles | 2019

Frow P; McColl-Kennedy JR; Payne A; Govind R, 2019, 'Service ecosystem well-being: conceptualization and implications for theory and practice', European Journal of Marketing, 53, pp. 2657 - 2691,

Journal articles | 2019

Govind R; Singh J; Garg N; D'Silva S, 2019, 'Not walking the walk: How dual attitudes influence behavioral outcomes in ethical consumption', Journal of Business Ethics, 155, pp. 1195 - 1214,

Journal articles | 2019

Govind R, 2019, 'Sovereignty, Religion and Law in the British Empire: Raja Rammohan Roy's Public Hermeneutics in His Times', STUDIES IN HISTORY, 35, pp. 218 - 249,

Journal articles | 2018

Northey G; Govind R; Bucic T; Chylinski M; Dolan R; van Esch P, 2018, 'The effect of “here and now” learning on student engagement and academic achievement', British Journal of Educational Technology, 49, pp. 321 - 333,

Journal articles | 2018

Singh JJ; Garg N; Govind R; Vitell SJ, 2018, 'Anger Strays, Fear Refrains: The Differential Effect of Negative Emotions on Consumers’ Ethical Judgments', Journal of Business Ethics, 151, pp. 235 - 248,

Journal articles | 2018

Sun W; Yao S; Govind R, 2018, 'Reexamining Corporate Social Responsibility and Shareholder Value: The Inverted-U-Shaped Relationship and the Moderation of Marketing Capability', Journal of Business Ethics, pp. 1 - 17,

Journal articles | 2017

Govind R; Chatterjee R; Mittal V, 2017, 'Segmentation of Spatially Dependent Geographical Units: Model and Application', Management Science,

Journal articles | 2017

Govind R, 2017, 'The King's Plunder, the King's Justice: Sovereignty in British India, 1756-76', STUDIES IN HISTORY, 33, pp. 151 - 186,

Journal articles | 2017

Sun W; Govind R, 2017, 'Geographic diversification, product diversification, and firm cash flow volatility: the moderating effect of firm dynamic capability', Journal of Strategic Marketing, pp. 1 - 22,

Journal articles | 2017

Wenbin S; Govind R, 2017, 'Product Market Diversification and Market Emphasis: Impacts on Firm Idiosyncratic Risk in Market Turbulence', European Journal of Marketing

Journal articles | 2015

Northey G; Bucic T; Chylinski M; Govind R, 2015, 'Increasing Student Engagement Using Asynchronous Learning', Journal of Marketing Education, 37, pp. 171 - 180,

Journal articles | 2014

Govind R; Garg N; Sun W, 2014, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', Health Marketing Quarterly, 31, pp. 46 - 64,

Journal articles | 2013

Govind R, 2013, 'Ethical Life in South Asia', CONTRIBUTIONS TO INDIAN SOCIOLOGY, 47, pp. 454 - 457,

Journal articles | 2013

Govind R, 2013, 'Heterotopias: Nationalism and the Possibility of History in South Asia', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 50, pp. 511 - 514,

Journal articles | 2011

Govind R, 2011, 'Equality, right, and identity: Rethinking the contract through Hobbes and Marx', Telos, 2011, pp. 75 - 98,

Journal articles | 2011

Govind R, 2011, 'Revenue, rent ... profit? Early British imperialism(1), political economy and the search for a differentia specifica (inter se)', INDIAN ECONOMIC AND SOCIAL HISTORY REVIEW, 48, pp. 177 - 213,

Journal articles | 2008

Govind R; Chatterjee R; Mittal V, 2008, 'Timely access to health care: Customer-focused resource allocation in a hospital network', International Journal of Research in Marketing, 25, pp. 294 - 300,

Journal articles | 2007

Mittal V; Rosen J; Govind R; Degenholtz H; Shingala S; Hulland S; Rhee Y; Kastango K; Mulsant B; Castle N; Rubin F; Nace D, 2007, 'Perception gap in quality of life ratings: An empirical investigation of nursing home residents and caregivers', Gerontologist, 47, pp. 159 - 168,

Journal articles | 2005

Mittal V; Govind R; Kamakura W, 2005, 'Geographic patterns in customer service and satisfaction: An empirical investigation', Journal of Marketing, 68, pp. 48 - 62,
Conference Papers | 2024

lie D; Govind R; Sinha A, 2024, 'Model for EDLP Retailers', Sydney, presented at Marketing Science Conference, Sydney, 30 May 2024

Conference Papers | 2023

Akshay S; Gastin P; Govind R; Joshi AR; Srivathsan B, 2023, 'A Unified Model for��Real-Time Systems: Symbolic Techniques and��Implementation', in Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), pp. 266 - 288,

Preprints | 2023

Akshay S; Gastin P; Govind R; Joshi AR; Srivathsan B, 2023, A Unified Model for Real-Time Systems: Symbolic Techniques and Implementation, ,

Conference Presentations | 2022

Govind R; Lie David ; Sinha A; Singh S, 2022, 'Price Promotion Model For Every Day Low Pricing Retailers: Estimation And Optimization', presented at The Australian and New Zealand Marketing Academy Conference, Perth, WA, 28 November 2022

Conference Papers | 2022

Lie D; Govind R; Sinha A, 2022, 'Price Promotion Model for Every Day Low Pricing Retailers: Estimation and Optimization', Perth, presented at ANZMAC, Perth, 02 December 2022

Conference Papers | 2021

Garg N; Govind R; Hoyer W; Singh J, 2021, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in American Marketing Association (AMA) Conference Proceedings, New York, USA, presented at AMA Conference, New York, USA

Conference Presentations | 2021

Govind R; Gunby K; Mitchell V, 2021, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Eurpoean Marketing Academy Conference, Madrid, 18 June 2021

Conference Presentations | 2021

Govind R; Lie D; Sinha A, 2021, 'Constant and Stable Pricing: Can the Model Converge?” Developing and Estimating Price Promotion Model for Every Day Low Pricing (EDLP) Retailer', presented at The Australian and New Zealand Marketing Academy Conference, Melbourne, 25 November 2021

Conference Papers | 2021

Lie D; Govind R; Sinha R, 2021, 'Model for EDLP Retailers', Melbourne, presented at ANZMAC, Melbourne, 02 December 2021

Conference Papers | 2020

Garg N; Govind R; Hoyer W; Singh J, 2020, 'Does it Hurt or Protect? The Effect of Affective Commitment on Unethical Behavior toward Transgressing Brands', in Argo J; Lowrey T; Schau H (eds.), Advances in Consumer Research, Association for Consumer Research, Paris, France, pp. 974 - 977, presented at Association for Consumer Research (ACR) Conference, Paris, France

Conference Presentations | 2019

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', presented at Future-of-Brands Conference, New York, USA

Conference Papers | 2019

Garg N; Govind R; Singh J, 2019, 'Does it Hurt or Protect? The Effect of Consumers’ Affective Commitment on (Un)Ethical Behavior toward Transgressing Brands', in Advances in Consumer Research, Association for Consumer Research, Ahmedabad, India, presented at Asia-Pacific Association for Consumer Research (AP-ACR), Ahmedabad, India, 10 January 2019 - 12 January 2019

Conference Papers | 2019

Gastin P; Manuel A; Govind R, 2019, 'Logics for Reversible Regular Languages and Semigroups with Involution', in Hofman P; Skrzypczak M (ed.), DEVELOPMENTS IN LANGUAGE THEORY, DLT 2019, SPRINGER INTERNATIONAL PUBLISHING AG, POLAND, Warsaw, pp. 182 - 191, presented at 23rd International Conference on Developments in Language Theory (DLT), POLAND, Warsaw, 05 August 2019 - 09 August 2019,

Conference Presentations | 2019

Govind R; Gunby K; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at European Marketing Academiy Conference, Hamburg, 19 June 2019

Conference Papers | 2019

Gregory G; Tugiman N; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', Rome, presented at 41st Annual ISMS Marketing Science Conference, Rome, 20 June 2019,

Conference Presentations | 2019

Gunby K; Govind R; Mitchell V, 2019, 'In search of balanced metrics : Understanding the role of consumer mindset metrics in customer-initiated interaction', presented at Marketing Science, Rome, 27 June 2019

Conference Papers | 2019

Lu D; Yurek T; Kulshreshtha S; Govind R; Kate A; Miller A, 2019, 'HoneyBadgerMPC and AsynchroMix: Practical Asynchronous MPC and its Application to Anonymous Communication', in PROCEEDINGS OF THE 2019 ACM SIGSAC CONFERENCE ON COMPUTER AND COMMUNICATIONS SECURITY (CCS'19), ASSOC COMPUTING MACHINERY, ENGLAND, London, pp. 887 - 903, presented at ACM SIGSAC Conference on Computer and Communications Security (CCS), ENGLAND, London, 11 November 2019 - 15 November 2019,

Conference Abstracts | 2019

Tugiman N; Gregory G; Govind R, 2019, 'Differential Framing Effects from Valence and Time-Differentiated Message Request on Donation Behaviour', in Prosocial Behavior Behavioral Track, INFORMS MARKETING SCIENCE – 2019, Rome, Italy: University of Roma Tre., presented at 41st Annual ISMS Marketing Science Conference, Rome, Italy: University of Roma Tre., 20 June 2019 - 22 June 2019,

Conference Papers | 2018

Govind R; Garg N; Mittal V, 2018, 'Weather, Affect, and Consumption Preference for Hedonic and Utilitarian Products: The Moderating Role of Gender', in Proceedings of the European Marketing Academy (EMAC) Conference, Glasgow, UK, presented at European Marketing Academy (EMAC) Conference, Glasgow, UK

Conference Papers | 2018

Tugiman N; Gregory G; Govind R, 2018, 'Framing Strategy and Donation Behaviour for Charity', Adelaide SA Australia, presented at ANZMAC, Adelaide SA Australia, 03 December 2018 - 05 December 2018,

Conference Papers | 2017

Govind R; Ingene C; Garg N, 2017, 'Trade-Offs Between Medical Adherence and Healthful Self-Management', in Trade-Offs Between Medical Adherence and Healthful Self-Management, ANZMAC Conference, Melbourne, Australia, presented at ANZMAC Conference, Melbourne, Australia, 04 December 2017 - 06 December 2017

Conference Presentations | 2017

Govind R; Lie D; Sinha A, 2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', presented at Marketing Science Conference, University of Southern California, 22 June 2017

Conference Papers | 2017

Lie D; Govind R; Sinha A, 2017, 'Spatial and Strategic Asymmetries: The Role of the Idiosyncratic Local Market Structure on Pricing Strategies', Los Angeles, presented at Marketing Science Conference, Los Angeles, 16 June 2017

Conference Papers | 2016

Singh J; Garg N; Govind R; Vitell S, 2016, 'Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment', in Anger Strays, Fear Refrains: The Distinct Effect of Same Valence Incidental Emotions on Consumers’ Ethical Judgment, Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, presented at Australia & New Zealand Marketing Academy (ANZMAC), Christchurch, NZ, 05 December 2016 - 07 December 2016

Conference Papers | 2015

Lie DS; Govind R, 2015, 'Intertemporal Complementarity on Market Basket: A Non-Parametric Approach', in Intertemporal Complementarity on Market Basket: A Non-Parametric Approach, Australia and New Zealand Marketing Conference 2015, UNSW, presented at Australia and New Zealand Marketing Conference 2015, UNSW, 30 November 2015 - 02 December 2015

Conference Papers | 2014

Garg N; Govind R, 2014, 'Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption', in Social Marketing of Consumption: Advertising Framing and its Implications for Transforming Healthful Consumption, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Conference Papers | 2014

Govind R; Garg N; Ingene C, 2014, 'An Empirical Investigation of Medical Advice and Healthful Self-Management', in An Empirical Investigation of Medical Advice and Healthful Self-Management, Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, presented at Australia & New Zealand Marketing Academy (ANZMAC), Brisbane, Australia, -

Conference Papers | 2014

Govind R; Garg N; Mittal V, 2014, 'Weather, Affect, and Hedonic Consumption: Differences between Males and Females', in Weather, Affect, and Hedonic Consumption: Differences between Males and Females, European Marketing Academy (EMAC) Conference, Valenica, Spain, presented at European Marketing Academy (EMAC) Conference, Valenica, Spain, -

Conference Papers | 2014

Lie DS; Govind R, 2014, 'Team Identification, League Equity and Purchase Intention of League-Branded Merchandise', in Team Identification, League Equity and Purchase Intention of League-Branded Merchandise, Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, presented at Australia and New Zealand Marketing Conference 2014, Griffith University, Brisbane, 01 December 2014 - 03 December 2014

Conference Papers | 2013

Govind R; Garg N; Sun W, 2013, 'Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives', in Geographically Varying Effects of Weather on Tobacco Consumption: Implications for Health Marketing Initiatives, American Marketing Academy Conference, Las Vegas, USA, presented at American Marketing Academy Conference, Las Vegas, USA, -

Conference Papers | 2012

Govind R; Garg N; Ingene C, 2012, 'Medical Adherence and Healthful Self-management', in Medical Adherence and Healthful Self-management, INFORMS Marketing Science Conference, Boston, USA, presented at INFORMS Marketing Science Conference, Boston, USA, -

Conference Papers | 2012

Govind R; Garg N; Mittal V, 2012, 'Weather, affect and consumption preference for hedonic and utilitarian products: The moderating role of gender.', in ANZMAC 2012 Proceedings, ANZMAC, Adelaide, pp. 1 - 1, presented at ANZMAC2012, Adelaide, 03 December 2012 - 05 December 2012

Conference Papers | 2009

Sun W; Govind R; Garg N, 2009, 'Varying the effects of weather on hedonic consumption', in Asia-Pacific Association for Consumer Research Conference Proceedings, Asia-Pacific Association for Consumer Research, Hyderabad, India, presented at Asia-Pacific Association for Consumer Research Conference, Hyderabad, India

Conference Papers | 2008

Sun W; Garg N; Govind R, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Marketing Science Conference, Vancouver, Canada, presented at Marketing Science Conference, Vancouver, Canada, -

Conference Papers | 2008

Sun W; Govind R; Garg N, 2008, 'Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!', in Geographic Differences in the Consumption of Hedonic Products: What the Weather Tells the Marketer!, Association for Consumer Research Conference, San Francisco, CA, USA, presented at Association for Consumer Research Conference, San Francisco, CA, USA, -

Conference Papers | 2008

Sun W; Govind R; Garg N, 2008, 'Varying Effects of Weather on Hedonic Consumption', in Varying Effects of Weather on Hedonic Consumption, Society for Consumer Psychology, Boston, USA, presented at Society for Consumer Psychology, Boston, USA, -

Examining the effectiveness of co-creation practices on health outcomes, Frow P, McColl-Kennedy J, Payne A, Govind R, Martin K, Panter D, Lambert P, Australian Research Council (ARC)/Linkage Projects (LP)

91���˰涶��

Follow

Dr Rahul Govind

91��˰涶��