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As a Senior Lecturer at the School of Marketing within the UNSW Business School, I am deeply committed to reimagining and enhancing the educational experience for students of all backgrounds.

I received my PhD from the esteemed Guanghua School of Management at Peking University. My research is driven by a desire to unearth ways that elevate student learning experiences and catalyze meaningful behavioural changes. Presently, I am delving into two research ventures: 1) Harnessing the potential of virtual reality to augment understanding for people with disability, and 2) Charting the course for refining and actualizing inclusive education practices.

Beyond my academic pursuits, I am a fervent advocate for educational inclusivity. My dedication to this cause is evident in my proactive efforts to integrate Universal Design for Learning (UDL) principles at UNSW, as well as my initiatives to bolster digital accessibility for the institution's teaching and learning. Also, I am a lead academic member in the , aiming to elevate neurodivergent students voice in course and assessment design to improve their learning experience. In recognition of my multidimensional role at UNSW, I've assumed the titles of both the 'UNSW Diversity Champion' and the 'Academic Disability Advisor' for the Business School. My contributions to inclusive education have earned me numerous accolades, including , two , and the UNSW Scientia Education Academy Exemplary Teaching Practice Award 2022.