Sasha Nelson
Design & Media (PR & Adv)
The Clarity Project
Brief: To develop an integrated design outcome with the aim of improving the lives of others, by asking; how might we design for a better future? The outcome should demonstrate integration of your disciplines.
My project aims to improve social wellbeing after long periods of lockdown which may have heightened social anxiety.
My disciplines of Graphic design and Media were integrated into this project, culminating into the final campaign which consists of billboards with dispensers that distribute cards with anxiety management tips. Further, every press of the button sends an encouraging message to one of the campaign's online followers, creating a cycle of positivity and reducing stigma around mental health and the act of asking for help.
Acknowledgement of Country
UNSW School of Art & Design stands on an important place of learning and exchange first occupied by the Bidjigal and Gadigal peoples.
We acknowledge the Bidjigal and Gadigal peoples as the Traditional Custodians of the land that our students and staff share, create and operate on. We pay our respects to Elders past and present and extend this respect to all First Nations peoples across Australia. Sovereignty has never been ceded.
