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Accounting in 60 Seconds - Student competition

Can you win big with accounting? Accept our challenge to pitch accounting as a career winner and you certainly could, with $10,000 in prize money up for grabs! — Entries now closing 9am 18 October.

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Excited girl dancing and listening music with headphones and smart phone in the street with hair moving : Generative AI

The brief

We are passionate about showing how accounting is the foundation for unlocking your career aspirations. Whether you want to be a consulting or advisory superstar, tech guru, CEO, fashion mogul, startup founder, or even social media influencer, accounting is the key to your career success.  

We need your help telling this story. We're looking for fresh ideas and creative storytelling to highlight how accounting is the secret weapon to crushing your career goals.

GET (target audience): University starters or current students like you.

WHO ARE (audience situation): Exploring study options that will give them a competitive edge in the job market. They may be undecided on their majors or free electives but are ambitious and eager to find a direction that will set them up for success.  

TO (audience call to action): Be inspired to see accounting as the smart choice for unlocking career potential, because accounting is how you understand and run a successful business.

HOW (your mission): Create a compelling video post, up to 60 seconds long, and posting it to TikTok or Instagram Reels. The post should grab attention and pitch a memorable message that delivers on this brief.

How to enter

  1. Create your entry (the fun part!) and post it to TikTok or Instagram Reels.
  2. Tag your entry with:
    • Instagram Reels:  @UNSWbusiness, @UNSW, #accounting; #careeradvice.
    • TikTok: #UNSWbusiness, @UNSW, #accounting #careeradvice.
  3. Complete the entry form, where you share a link to your post, upload your original video, and provide other required information.
  4. Entry deadline: 9am, 18 October (Sydney Time).

Need some inspiration? See some of the videos our industry friends have put together to give you some guidance and ideas for your Accounting in 60 Seconds videos.

Visit the Inspiration Hub for more ideas.

Inspiration Hub

Entry deadline

9am, 18 October (Sydney time).

Eligibility

The competition is open to current UNSW students aged 18 years and over residing in Australia.

Prizes

Win a share of the $10,000 in prize money!

Terms & conditions
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Prizes

As evaluated by the judging panel.

  • Winner:                    $5,000
  • Runner up:               $3,000
  • Third Place:             $2,000          

Entrants enrolled in the Bachelor of Commerce or Master of Commerce will be eligible to earn up to 4 points for PLO3 (Business Communication) and 4 points for PLO7 (Leadership Development).

Judging criteria

  • Message: How clearly and effectively does the entry message satisfy the brief?
  • Creativity: How novel and original is the entry’s approach to delivering the brief?
  • Persuasiveness: How compelling is the entry in connecting accounting to career success for the target audience?
  • Engagement: How well does the entry grab viewer attention and inspire them to act, including by encouraging them to comment, like, or share?

Think you have what it takes to pitch what accounting is about?
Enter our Accounting in 60 Seconds Challenge and show us what you’ve got!

Finalists and winner information

Get ready for the big reveal!

Finalists will be notified by email on 18th October 2024.

Winners will be announced at our special careers event Your Career, Your Journey: How Accounting Drives Success, on 24 October. More information is coming soon - keep an eye out for all the event details!

Any questions? Contact us

If you have any questions regarding the competition, please submit your enquiry by email.