Marketing technology training workshop with Apteco
The UNSW School of Marketing, in collaboration with Apteco, successfully hosted a 1-day Marketing Technology Training Workshop on August 9, 2024. The event saw 40 marketing and marketing analytics students gain practical experience with Apteco Marketing Software.
Key figures
40 students completed the training:
- 23 (57.5%) postgraduates; 17 (42.5%) undergraduates
- 28 (70%) specialises in marketing; 7 (17.5%) specialises in marketing analytics
Special thanks were given to Apteco for sponsoring the workshop, and Ade Ewart (Managing Director of Apteco), and Steve Sigley (Technical Director of Apteco), whose expertise and guidance were instrumental in making complex concepts accessible and engaging for their expert training. The workshop was a resounding success, equipping students with essential marketing technology skills.
The event has been reported in 10 public LinkedIn posts, with many participants sharing their positive feedback about the workshop.
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Being able to participate in this course, which offered both academic understanding and practical exposure with cutting-edge technology, was a huge achievement for me as a Business and Marketing Analyst student. I gained a better understanding of the transforming potential of data in forming marketing strategies using Dashboard and Audience Creation through the immersive training on Apteco's marketing software.
It was a great experience! I鈥檓 so glad I had the chance to learn a new analysis tool outside the classroom. 馃グ Thanks to Apteco! I鈥檓 excited to use it to make data insights clearer and more impactful in my studies and work. 馃グ
Participating in this workshop was a significant milestone in my journey as a marketing professional, offering not just theoretical insights but practical, hands-on experience with cutting-edge tools. The immersive training on Apteco鈥檚 Marketing Software opened my eyes to the transformative power of data in shaping marketing strategies. We delved deep into data analysis, exploring how to translate raw data into actionable business intelligence鈥攁 skill that is increasingly essential in today鈥檚 data-driven marketing landscape.
This workshop provided intensive, hands-on experience with a pivotal marketing technology tool: Apteco Marketing Software. Creating dashboards, visualizations, segmentation, and intelligent analysis is a piece of cake with the help of this software.
